¶ … Integrative and Distributive Bargaining.
Integrative bargaining. When the parties in negotiation are not in direct conflict and both can potentially benefit from good faith bargaining, an interest-based, or integrative form of bargaining can often lead to good outcomes. The basis for integrative bargaining is that each party willingly seeks to understand the presenting issues from the perspective of the other party. In this way, emerging interests are identified and acknowledged, and the negotiation takes on a decidedly win-win flavor. The goal of integrative bargaining is that both parties will achieve benefits in the form of their interests being met, and both parties will attain a better understanding of the challenges and objectives of their negotiating partners, The key to making integrative bargaining work is to ensure that at least one party understands how to "enlist the other in a mutual discovery of interests" (Honeyman, 2010). Until and unless this happens, the negotiations generally deteriorate into a zero sum condition. Alternately, the parties may begin a distributive bargaining relationship.
In order for integrative bargaining to work, the parties must be willing to share information so that each party's interests can be discovered and understood. It is important for the parties to work from a position...
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